High-Traffic Media Platform

Context

A large-scale Thai media platform serving over 70 million page views per month across news, entertainment, and content verticals. As Technical Lead, I oversee the full engineering execution — from backend services and platform reliability to SEO tooling, AI workflow adoption, and team delivery.

The Problem

At 70M+ monthly page views, every engineering decision has outsized consequences — on performance, SEO indexing, reliability, and user experience. The challenge was maintaining delivery velocity and product quality while managing platform scale, cross-functional stakeholder alignment, and a growing list of content and internal tooling initiatives.

What I Worked On

• Lead a team of 5 engineers across fullstack and mobile to deliver platform features, internal tools, and content initiatives
• Architect and maintain backend services handling high-volume content delivery using Node.js, NestJS, MongoDB, and Redis on Tencent Cloud
• Implement Technical SEO improvements including crawlability, robots.txt management, noindex/canonical handling, CDN and cache optimization for SEO performance
• Build GA4 editorial analytics pipeline — daily sync, aggregation, pivot-style dashboard, and Excel export for editorial and business teams
• Introduce AI-assisted engineering workflows using Claude and Cursor, reducing implementation time by an estimated 50–70% on selected tasks
• Develop SEO tooling, keyword research automation, and AI-powered content optimization tools to support the growth and editorial teams
• Collaborate with QA, Growth, SEO, Finance, and executive stakeholders on product roadmap and engineering priorities

Tech Stack

Challenges

• Maintaining platform reliability and performance at 70M+ monthly page views
• Balancing feature delivery velocity with platform stability at scale
• SEO optimization across a large content catalogue — indexing, crawlability, and performance
• Coordinating engineering execution across product, SEO, growth, and business stakeholders
• Adopting AI tooling across the team while maintaining delivery quality

Impact & Outcome

• Delivering engineering for a platform serving 70M+ page views per month
• Reduced editorial reporting effort through automated GA4 analytics pipeline
• Improved team delivery velocity through AI-assisted workflows and better sprint practices
• Improved platform SEO posture through Technical SEO implementation at the infrastructure level
• Built internal SEO and content tooling that reduced manual workflows for editorial and growth teams